Creative Assembly and SEGA open new state-of-the-art studio in Bulgaria

Creative Assembly and SEGA open new state-of-the-art studio in Bulgaria

April 10 2019 | Studio

SEGA and Creative Assembly have opened a joint new state-of-the-art studio in Sofia, Bulgaria. This follows the acquisition of Creative Assembly Sofia in 2017 and the future transition of SEGA Europe’s QA services to Sofia.


Tim Heaton, Studio Director at Creative Assembly and EVP of SEGA Studios in the West, said;

“Our new studio is designed to promote creativity and collaboration, providing ample room to grow our talented Sofia team, and create more world-class gaming experiences.

“Bulgaria is an ideal place for a growing game development community, already being a European leader for IT development and having a history of technological accomplishment and innovation. It offers a new hub of talented aspiring game developers that we can nurture in an experienced AAA environment.”


Speaking at the opening ceremony, Kenji Matsubara, President and COO of SEGA Games, said;

“Extending the SEGA operation into Bulgaria serves to add further depth to our already rich tapestry of development talent. SEGA has studio presence in Japan, the UK, the US, Canada, France, and now Bulgaria, meaning we are working with a truly global community of developers.

“That community is producing a diverse line-up of quality gaming experiences for a truly global audience. There are not many publishers in the world who can make such a claim and we are delighted to welcome you, the CA and SEGA teams here, in helping SEGA Games in achieving its goals and in being a part of something special.”


Creative Assembly is continuing to grow their Bulgarian-based world-class team and have a number of open vacancies available.


Official opening

Pictured above from left cutting the ribbon at the official opening event held on Tuesday 10 April 2019: Tim Heaton (Creative Assembly Studio Director and EVP of SEGA Studios in the West), Masato Watanabe (Ambassador of Japan in Bulgaria), Gary Dale (COO and President of SEGA Europe), Kenji Matsubara (President and COO of SEGA Games), Georgi Dinchev (Creative Assembly Sofia Studio Head), and Doncho Angelov (Director of Development at SEGA).